Fallen stack of Chinese gold coins against bright red backdrop

China Turns to Gold


Written by Philip Diehl

Aug 24, 2015

Greater risk of instability can only increase the precious metal's luster.

By Philip Diehl

Concerns are rising that the Chinese economy is headed for a hard landing. That would have implications for many markets, not least for gold. Conventional wisdom holds that a slowdown in China will reduce demand for the metal. The Chinese will have less disposable income, the thinking goes, so they'll cut spending on luxury items like jewelry.

But the conventional wisdom is probably wrong. Gold buyers in China are different from gold buyers in the West. In the West, individuals buy gold jewelry for adornment and invest in gold bullion for appreciation and as a store of value. In China, India and much of the rest of the world, gold jewelry is purchased for all three purposes: for adornment, as a store of value and for appreciation.

In the West gold jewelry is purchased at a large premium over gold prices. As a result, consumers view it as a luxury item and sales can be expected to decline in a recession. But in China, gold jewelry is sold at a small premium above gold and can therefore serve as a store of value. If the Chinese see their economy headed for a hard landing, they are likely to increase gold purchases as a way of preserving wealth in the face of a depreciating yuan.

The Chinese also may buy gold for another reason: increasing social and political instability. For millions of Chinese, the government has failed to deliver its side of a social contract in which Beijing delivers a rapidly rising standard of living in exchange for the public's acceptance of authoritarian rule. Public dissent is growing.

The Chinese sociologist Sun Liping has estimated that 180,000 incidents of public protest and rioting occurred in China in 2010, twice the number only four years earlier. As the Chinese economy slows, the government will fail to deliver economic progress to more of its citizens, leading many to join the ranks of those already deeply dissatisfied with the performance and corruption of the government.

In such circumstances, the Chinese are likely to turn to gold, as many others have over the centuries, as a financial refuge in times of social and political turmoil. If a hard landing leads to a weaker yuan and an increase in political instability, demand for gold in the world's fastest growing gold market will accelerate.

China roiled global commodity markets during its period of rapid economic expansion. Don't be surprised if it continues to do so even as growth slows.

Mr. Diehl is a former director of the U.S. Mint (1994-2000), chief of staff of the U.S. Treasury Department and majority staff director of the Senate Finance Committee.

This story originally appeared in The Wall Street Journal. View article here.



Sign up now for latest executive insights and latest news delivered right to your inbox.

  • This field is for validation purposes and should be left unchanged.

Related Articles

Start diversifying today


As one of the largest distributors of precious metals in the nation, U.S. Money Reserve gives you access to our highly-trained team.

U.S. Money Reserve Gold Kit and Global Gold Forecast Special Report Thumbnail
The Ultimate Guide

Free Gold Information Kit

Sign up now to receive the ultimate guide to gold ownership, unlock special offers, and more.