Why Buy

Why Buy

Financial Security—In Your Control

Without question, you have insurance that covers almost every aspect of your life: Health insurance. Car insurance. Home insurance. Even life insurance. You hold these in case the “What If?” happens. That’s because your first priority has been—and always will be—to protect the things that matter most. But what if you’re overlooking how you can protect your own financial well-being?

Top Reasons to Own Gold

From gold’s track record of performance and diversification benefits to a threatened U.S. dollar and ongoing geopolitical concerns around the world, there are a number of reasons that individuals are deciding to move a portion of their assets into physical gold.

Store of wealth

Gold has maintained an intrinsic value for thousands of years, making it a unique vehicle for wealth insurance. As the only global currency that has stood the test of time, gold has outlasted every government and paper form of money—making it essentially default-proof. As a long-held form of wealth preservation, physical gold can protect what you’ve earned and saved throughout the years.

Safe haven

Geopolitical tensions. Social unrest. Unsustainable global debt. A current laundry list of issues at home and abroad threatens to send your paper assets into financial paralysis. During volatile times like these, gold tends to surge—even outperform—riskier asset classes. Individuals seeking shelter from the economic storm turn to precious metals, boosting gold’s appeal as the ultimate safe-haven asset.

Portfolio diversifier

In a post-Great Recession world, precious metals have emerged as a vital component in financial portfolios. Gold is traditionally known for its inverse relationship to stocks. Historically, when stocks go down, gold goes up. But as one of the best-performing assets since 2000, gold is more than just a safe haven in times of economic uncertainty. It has proven to be an essential part of any balanced portfolio in the long run.

Private form of wealth

In an increasingly hyper-digitized world, privacy remains paramount. As a private form of wealth that is both portable and durable, physical gold can be privately accumulated, easily liquidated, and traded worldwide. Physical gold is especially easy to convert and virtually untraceable, attracting many gold buyers to safeguard their savings outside of the traditional banking system.

What Experts Are Saying About Gold

“[When] understanding why gold should be part of a financial portfolio, it’s important to recognize that gold is wealth insurance—with a bonus.”

Philip N. Diehl / President, U.S. Money Reserve
35th Director of the U.S. Mint (1994–2000)

“[G]old has a unique role in protecting portfolios…It’s wise to hold some of what central banks can’t create more of.”

Bridgewater Associates, Global hedge fund giant

“Gold has been a stabilizing asset across a variety of economic, market, and policy environments.”

JP Morgan

“The structural bull market for gold is not over and will resume…as inflation expectations move higher, the U.S. dollar weakens and [emerging market] retail demand continues to recover.”

Goldman Sachs

Profit potential

Wise gold buyers have seen tremendous gains over the years, especially long-term holders of gold. In 2000, gold was just $263.80/oz. Then, in response to global economic uncertainty driving safe-haven demand, gold prices crossed the $2,000/oz. mark for the first time in 2020. That’s more than a 650% increase! Gold’s historical performance is also bolstered by the fact that when gold has seen a correction, it has rebounded to a higher level than its previous peak.

Generational wealth

Families today are faced with many options when it comes to passing down wealth to secure their children’s financial futures. Unfortunately, each transfer between generations leaves the chance of triggering tax consequences or other financial burdens, diminishing what’s actually left. Gold can maximize your financial legacy—all in a discreet and private process.

Purchasing power preservation

The buying power of our paper dollars has drastically dropped over the long term, meaning it takes more dollars to buy the same goods and services. But because gold is traded in U.S. dollars, a decline in the value of the dollar typically sees an increase in the price of gold. That’s how gold can protect—and even expand—your personal purchasing power in today’s uncertain world.

Subject to supply and demand

The U.S. dollar has lost 96% of its purchasing power since the creation of the Federal Reserve in 1913. That's because paper money holds no intrinsic value, and more can just be printed. But you can’t print more gold. The metal is driven by market fundamentals of supply and demand and not subject to the whims and unchecked decisions of governments and central banks around the world.

Free Resources

Find hundreds of reports, articles, videos, and other useful tools to help you become a more educated precious metals owner.

Access Now

Market News

Stay up to date and get the latest news and updates impacting the gold and silver markets and precious metals industry.

Learn More