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CEO Of The U.S. Money Reserve Shares How Investing In Employees’ Development Yields High ROI

Angela Koch, CEO of the U.S. Money Reserve, one of the largest private distributors of U.S. government issued gold, silver and platinum coins, is the only female CEO in the precious metals industry. She oversees every aspect of the operation while setting culture and pace for the entire organization.

U.S. Money Reserve

Angela Koch, CEO of the U.S. Money Reserve

Over the years, the Reserve has helped hundreds of thousands of people make decisions about gold, silver and platinum. Its team of professionals and the relationships they build with their clients have successfully served over 500,000 individuals to date. “The big thing is we're a sales organization,” Koch shares. “A lot of sales organizations are sales and marketing. With sales prominent organizations they just want the individuals to sell; they're not interested in having them learn more, they're not interested in teaching them how to have the character. For me, that's where it starts. You can teach somebody that you're better than just being on the phone. Just because you're in sales, doesn't mean that you're not smart…One of the things we tell them is ‘when you get here you're going to learn how to run a system, you're going to learn all of our material, you're going to learn about your customers’ needs and we're going to make sure that you're able to facilitate that at the highest level.’”

Koch doesn’t take the role of CEO lightly. She operates under the belief that by taking care of her employees, allowing them to grow and partake in personal and professional development, it will ultimately benefit the company. “They're [the employees] able to move the needle,” she smiles. “I'll say it, and I'm proud of It, without me they can go out there and make really good decisions and drive the business. That's what I want. I'm not so consumed with dollars as I am taking every individual and moving them up. It makes us better. The money comes regardless. As long as you are doing that for the employees, the company gets better, the employees get better and that's what my job is.”

Her journey to become a CEO is nothing short of unconventional. Through a personal experience, Koch had dropped out of college. Shortly after, she married her now ex-husband and gave birth to her first child. “In this case, my husband was a golf pro,” she explains. “He was taking teaching classes to be a club pro. So I had to work, and I had to jump right in. I had to figure out how I was going to pay the rent, gas and electricity. It's a whole different world when you get outside of being a kid and being in college and all of a sudden, you have no degree, your life skills that you possessed once that made you great at something, you have none. At that point, I had to make a decision that I was just going to make it work.”

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