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Why is gold back in the conversation?

Like a lot of people, Mike Rowe didn’t think much about gold—until now.

He’s spent years tackling our nation’s dirtiest jobs…

Now, he’s learning to protect the money he’s earned along the way. Follow along as Mike explores how gold works, why demand is rising, and what it could mean for today’s financial landscape.

What you’ll learn

Answers to the questions people are asking

  • Why does owning gold make sense today?

    Discover why gold has become one of the most trusted ways to protect wealth against inflation, market volatility, and economic uncertainty.

  • How is gold different from conventional assets?

    Find out why gold behaves unlike any other asset in your portfolio, and how that distinction could work in your favor when markets turn.

  • Why are central banks increasing their reserves?

    See why central banks around the globe are quietly stockpiling gold at record levels, and what that trend could mean for your own financial strategy.

Watch now
“I didn’t know much about gold…until I started asking questions.”
Mike Rowe

Work Hard, Save Smart episodes

Now playing

Episode 1: Why does owning gold make sense today?

Mike finds answers to his questions about owning gold and other precious metals.

More episodes

Take the next step with our exclusive gold ownership guide.

Request a complimentary Gold Ownership Guide. This comprehensive guide provides a deeper look at how physical gold works inside your portfolio, why demand continues to grow, and what to consider as you evaluate your options.

The U.S. Money Reserve Gold Ownership Guide kit
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Common questions

Frequently asked questions

What is Mike Rowe doing?

Mike is embarking on a learning journey into physical gold ownership. He knew nothing about gold and decided to learn from U.S. Money Reserve. We documented his experience, and we are now releasing a new video series to help customers learn what he learned.

Why is Mike Rowe learning about gold?

Just like you, Mike is interested in learning more about gold and how it can help protect the money he’s saved over the years. He had questions, and his search for answers led him to U.S. Money Reserve. We were allowed to document his learning journey.

Is Mike Rowe a U.S. Money Reserve spokesperson?

No, Mike Rowe is not a company spokesperson. He has no role in the company, and does not endorse any products or services of U.S. Money Reserve. He is simply a client looking to learn more about owning physical gold before making a decision.

Why did Mike Rowe choose to learn from U.S. Money Reserve?

Mike has pointed out that among the multiple precious metals providers he considered in his search for more information, U.S. Money Reserve stood out because of the presence of Philip N. Diehl and Edmund C. Moy, two former Directors of the United States Mint. Mike also said he was impressed by our extensive library of educational materials and resources at U.S. Money Reserve, and was particularly drawn to the fact that we make them available to anyone—completely free-of-charge—regardless of whether they’ve previously made a purchase.

Request your free guide

About Mike Rowe

Mike Rowe is best known for his work highlighting the people and industries that keep America running. Through his storytelling, he’s spent decades exploring hard work, personal responsibility, and the value of practical knowledge. In the “Work Hard. Save Smart.” video series, Mike brings that same curiosity to a new topic—how people protect what they’ve earned by diversifying with precious metals.

Start learning—and get your free guide.

Get my free gold guide

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