AUSTIN, Texas--(BUSINESS WIRE)--For the second consecutive year, U.S. Money Reserve has been named the winner of two Best of Category Awards from the 2018 AdSphere™ Awards. Recognized for its excellence in the highly competitive direct-response television (DRTV) industry, the precious metals distributor known as America’s Gold Authority®, once again took home the awards for "Short Form Products" and "Infomercials."
“Earning this recognition for a second year is truly an honor, and more importantly, a testament to the talents of our marketing, media and production teams.”
The AdSphere Awards honor the top network cable advertisers and brands in the booming $350 billion direct-response television (DRTV) industry and are presented by DRMetrix, the leading television research company for the DRTV industry.
"Our focused efforts in the DRTV industry are driven by our motivation to provide our audience creative work that best reflects our brand,” said Angela Koch, CEO of U.S. Money Reserve. "Earning this recognition for a second year is truly an honor, and more importantly, a testament to the talents of our marketing, media and production teams."
AdSphere continuously monitors a universe of 120+ national networks. According to AdSphere, the awards organization has identified over 7,700 brand-direct and direct response brands. It determines and recognizes top brands across a wide range of industry categories representing all facets of the DRTV industry. AdSphere segmented DRTV campaigns across 20 major categories and 145 sub-categories.
“The AdSphere awards recognize best-of-class advertisers across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials,” said Joseph Gray, AdSphere Awards founder and CEO of DRMetrix. “Performance-based campaigns achieving this level of scale demonstrate consumer popularity and also best-in-class creative and media execution. The AdSphere Awards are the most inclusive ever for the DRTV industry recognizing nearly 70 honorees including all of our best-of-category award recipients.”
The awards come after The Perth Mint designated U.S. Money Reserve as the exclusive U.S. distributor of the 65th Anniversary of the Coronation of Her Majesty Queen Elizabeth II 2018 Proof Coin Set. The high honor is made even more significant given the extremely low mintage of the 2 oz. Proof Gold Coin. Also produced by The Perth Mint, the 75th Anniversary Pearl Harbor coin series is exclusively distributed worldwide by U.S. Money Reserve.